Redwood Leadership

The problem

Leadership consultancies all publish the same case studies, in which the programme worked. A buyer reads four of those and prices the category at zero.

What we built

• Four programmes, three case studies and three insight articles generated from one data file
• An identity device drawn from scratch — offset concentric growth rings — doing three jobs: watermark, icon container and image mask
• Section-level overflow containment, because the watermark deliberately sits past the right edge and body overflow-x did not hold it
• An impact page reporting the two participants of 62 whose 360 scores went down

Where it landed

It publishes the four engagements declined in 2025 and why, refuses MBTI with a reliability argument, and carries a case study whose finding was “this is a form problem, do not buy our programme” — which cost a £90,000 follow-on.