Thornfield Environmental

The problem

A specifier choosing an environmental consultancy is deciding whether to trust its evidence. Marketing copy is exactly the wrong register for that, and every consultancy site is written in it.

What we built

• Six service disciplines, three project case studies and three insight articles, generated from one data file
• Two type scales that never blend — a display serif from 115px down to 23px, a grotesque held at 16 and 14
• Accent colour resolved per surface, so a section that paints itself forest green cannot inherit the light-surface token
• Careers publishing the salary bands, the seniority ratio and the ceiling on progression

Where it landed

The clearest example in the set of copy earning trust by arguing against itself — three kinds of work refused, a carbon figure with the measures that failed, and an article about two sites the practice told clients not to buy.